Video is the new darling of digital marketing. For independent insurance agencies, video can be a powerful tool to engage both current and potential clients. If you’re looking to attract more millennials to your agency, video is a must-have in your digital marketing strategy.
Why video?
Video can show off your agency’s personality, build trust and loyalty with your brand, and educate consumers on the complexities of insurance. Most consumers don’t think of insurance as fun, but you can change this perception with video marketing.
Your video doesn’t need to go viral to be successful. It can be a super-simple video shot from your iPhone and make a huge impact on your agency. Here are 3 tips to help you get started with video marketing.
Tip #1: Don’t sell insurance – tell a story or answer a question
Remember, consumers aren’t interested in a sales pitch. Instead, focus on telling a story about your agency. For example, share a heartwarming story on how your agency made a difference for a client in need or share a behind-the-scenes video of your staff volunteering in the local community. You can also conduct video Q&As with staff members so consumers can get to know them on a more personal level.
Another approach is to use video as a quick way to answer coverage questions and position yourself as the expert in that arena. This is particularly effective if you or your agency has a niche market. Just be careful to avoid using technical insurance jargon if you take this route.
Tip #2: Keep it lighthearted and fun
Don’t take yourself too seriously – have some fun with your video marketing! Consumers want to watch something unique and engaging. If your office environment doesn’t provide an interesting or engaging backdrop, film your video outside near a local landmark. They want to watch a fun and entertaining video that showcases who you are, not just what you do.
Tip #3: Personalize one of OIA’S videos
We’ve made it easy for you to break into the video marketing world. We have a variety of consumer-focused videos that you can use to jumpstart your digital marketing efforts. These videos showcase the importance of working with an independent agent in every aspect of life, from buying a home to starting a business. Check out our growing video library and learn more on how we can customize these videos for your agency by clicking here.
Video is everywhere in today's digital marketing landscape — we hope these tips encourage you to get started. Remember, you don't have to be a video pro — give it the old college try and see what happens!
Before you know it, you'll be creating engaging videos that showcase to consumers why they should work with you and the value of an independent agent.
