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Guess who's back for IACON17?

We have some exciting news to share...

Ryan Hanley is presenting the digital marketing breakout sessions at IACON17! (insert happy dance)

Ryan -- aka the IA channel's most vocal cheerleader -- is the SVP of Marketing at TrustedChoice.com and the managing editor of Agency Nation. Ryan helps brands and businesses find their audience, tell their story and win the battle for attention online.

Ryan will be sharing digital marketing best practices that you can implement in your agency right away. 
Get to know Ryan in his new video series The Show.

What are you waiting for? Register for this epic event today!
 

Register for IACON17


Exciting News About TrustedChoice.com in Ohio

A message from Becky Taylor, OIA marketing manager

GAHANNA, OH - I am excited to announce that OIA has made an investment in search engine optimization for TrustedChoice.com in Ohio (video message included above). This means your TrustedChoice.com Advantage Profile will see more traffic and you can connect with more Ohio insurance buyers looking for independent agents. Included below are resources to help you maximize this opportunity.


How to Prepare Your Profile

Improve the likelihood that consumers will choose your agency by adding unique elements to your profile to set it apart from competitors. I've included tips in the video above, and you can find a full list of best practices here: 8 Powerful Ways to Improve Your Advantage Profile.

Update Your TrustedChoice.com Profile


Improve Inbound Lead Handling

How does your staff handle inbound sales calls? Do potential clients receive a warm welcome when they call your agency or is business slipping through the cracks because callers don't feel important? If it's the latter, take advantage of a program available through your OIA membership called the Power of 30 Seconds. It's free, it only takes 30 minutes to complete and it's a great resource for your staff.

Begin The Powe​r of 30 Seconds Training Module


Not an Advantage Subscriber?

Becoming an Advantage Subscriber is easy. OIA members can click on the sign up button below to get started. If you're not an OIA member, call (800) 555-1742 to sign up for membership and gain access to TrustedChoice.com and a host of other resources to help you compete in today's modern insurance marketplace.

Sign Up Today!


Ohio Insurance Agents Association

Ohio Insurance Agents Association (OIA) is the collective voice of nearly 1,400 independent agencies that employ nearly 10,000 Ohioans. We promote, progress and protect the professional advice and guidance only independent insurance agents provide. OIA members write 82 percent of the commercial insurance policies and 44 percent of personal insurance policies in Ohio. Our purpose is to help our member agents thrive in a modern insurance marketplace by offering them resources and content in four areas critical for success: digital marketing, recruiting and training, perpetuation and improving the customer experience.